
HAPPY CHINESE NEW YEAR!
吉祥如意


AmBank Group kicks off its 50th Anniversary with a heartwarming Chinese New Year video titled ‘The Reunion Drive’. Set against the important reunion dinner tradition of every Chinese New Year, ‘The Reunion Drive’ introduces us to Jia Li, whose commitment to a greater cause creates a dent in her balance between tradition and passion.
The story brings out the ‘Malaysia Kita’ spirit, which is the theme for AmBank Group’s 50th Anniversary in 2025. This theme is aimed at reminding all of us about togetherness and how it will shine bright when it is at its peak.
Watch ‘The Reunion Drive’ here:
Dato' Lat's CNY Illustration
AmBank Group’s 50th Anniversary theme “Malaysia Kita” encapsulates the values of unity, togetherness and diversity. So, it was fitting that AmBank chose to collaborate with iconic artist, Dato’ Mohammad Nor Khalid, better known as Dato’ LAT. As the first person ever to be granted the title of “Seniman Diraja” (Royal Artist), his work resonates with Malaysians from all walks of life. AmBank first worked with Dato’ LAT from 1984 to 1991. His relatable illustrations communicated their values in a new, light-hearted manner that was uncommon for banks at the time. So, it is truly a blast from the past to see these two icons work together once again.
Keep an eye out for Dato’ LAT’s brand new collaborative illustrations with AmBank Group that celebrate the “Malaysia Kita” theme, this Chinese New Year.
